The greatest challenge is stating the problem in a way that will allow a solution.

Sunday, December 15, 2013

ADVERTISING MANIPULATION: The Truth About Soft Drinks

In the last few years, multinational food giants have been trying to convince consumers  that their products are healthy for us and do not promote weight gain.  They do this through their advertising.  Their advertising is following the same path that Tobacco companies used years ago.  They distort science, create fake grass root organizations to promote their products in communities and they promote to children.  Here are two commercials  based on truth. 





Published on Oct 9, 2012
This is the unhappy truth about soda: http://therealbears.org

It wasn't so bad when soft drinks were the occasional treat. But now sugary drinks are the number one source of calories in the American diet. With one third of America overweight and another third obese, it's a wonder anyone is still swallowing what the soda companies are selling.

Big soda companies have billions of dollars to tell their story, but we have each other. Oh, and we have the truth. Help The Real Bears spread the truth about soda by sharing the film.