Robbins started his career promoting seminars for Jim Rohn. Robbins says: "My first mentor was a man named Jim Rohn. He taught me that happiness and success in life are not the result of what we have, but rather of how we live. What we do with the things we have makes the biggest difference in the quality of life." Robbins worked for Rohn from the age of 18 to 22 years old.
Later Robbins began teaching neuro-linguistic programming (NLP) which he had learned from NLP co-founder John Grinder. In 1983, Robbins learned how to firewalk from Tolly Burkan and he began to incorporate firewalking into his seminars and later began to teach Neuro-Associative Conditioning (NAC).
Robbins has used infomercials to promote his products, seminars and programs. His audio programs, seminars and self-help products feature Neuro-linguistic programming andEricksonian hypnosis.
Robbins calls himself a peak performance coach rather than a motivational speaker because he believes that peak performance coaching is more effective than temporary motivation.