The greatest challenge is stating the problem in a way that will allow a solution.

Friday, January 7, 2011

Rachel Botsman: The case for collaborative consumption | Video on TED.com

Rachel Botsman: The case for collaborative consumption | Video on TED.com







Social innovator




Rachel Botsman writes and speaks on the power of collaboration 
and sharing through network technologies, and on how it will
transform business, consumerism and the way we live. She is the 
co-author of "What's Mine Is Yours: The Rise of Collaborative Consumption." 


Why you should listen to her: 

Rachel Botsman is the co-author of the book What's Mine Is Yours: 
The Rise of Collaborative Consumption. She is a social innovator
who writes, consults, and speaks on the power of collaboration and sharing 

through network technologies, and on how it will transform business, consumerism
and the way we live.

She is the founder of CCLab, an innovation incubator that works with startups,
big businesses and local governments to deliver innovative solutions based on 
the ideas of Collaborative Consumption. She has consulted to Fortune 500 
companies and leading nonprofit organizations around the world 
on brand and innovation strategy, and was a former director 
at the William J. Clinton Foundation.