Daniel Kahneman: The riddle of experience vs. memory - YouTube
Uploaded by TEDtalksDirector on Mar 1, 2010 http://www.ted.com Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.