The greatest challenge is stating the problem in a way that will allow a solution.

Thursday, April 11, 2013

Mistakes we make when trying to change behaviors

Top 10 Mistakes in Behavior Change from Persuasive Technology Lab at Stanford

1. Relying on willpower for longterm changes to behavior
2. Attempting big leaps instead of taking baby steps.
3. Ignoring how environment shapes behavior.
4. Tryig to stop old behaviors instead of creating new ones.
5. Blaming failures on lack of motivation
6. Underestimating the power of triggers
7. Believing that information leads to action.
8. Focusing on abstract goals rather than concrete behaviors.
9. Seeking to change a behavior forever not a short time.
10. assuming that behavior change is difficult.


(HT Eric Barker)