This Is Your Brain On Holiday Shopping
When you're shopping, you're the subject of a multi-pronged sensory campaign.As evolved human beings, we’re rational, in-control shoppers. We weigh costs with benefits, compare prices, and never buy on impulse or more than what we need. Right?
In the past 20 years I’ve interviewed hundreds of shoppers — and I’ve yet to find one immune to (at least occasional) emotional or impulsive purchasing.
A peek in the recesses of our closet and cabinets is proof of our fallibility. Who among us hasn’t thought to themselves, “what was I thinking when I bought that?”
Read more at http://www.psychologytoday.com/blog/the-why-behind-the-buy/201212/is-your-brain-holiday-shopping